The key to establishing –and maintaining– relationships with current and potential customers is to keep in touch with them. By constantly engaging with your customers, you are building a solid foundation for a relationship with them, as well as staying “top of mind” at all times.
In today’s day and age, there are thousands of ways in which you can stay in touch with your customers → Social media, websites, print advertising, hosting events, trade shows…the list goes on and on. But, you may find yourself asking, “which one will be most effective for my business?” Well, it varies.
Typically, we recommend a combination of multiple touch points so that you are constantly staying connected with a multitude of customers across various channels. One channel that we, personally, have found to be extremely effective to businesses is email marketing.
What Is Email Marketing?
Email Marketing is considered any and every email sent to a potential or current customer. These emails can range from sending out special promotions or discounts, information about upcoming events, links to new blog articles, or simply saying “hello.” The emails being sent are meant to build trust, relationships, and positive feelings between the company and customer.
5 Tips for Staying Connected Via Email
So you want to start using email to keep in touch with customers, but how do you do that? Below, we have outlined 5 easy tips to help you get started and begin implementing email marketing today.
The most important thing you can remember when beginning to implement an email marketing strategy for your business is to be patient. Building your email list and trust with current and potential customers takes time. If you don’t already have an established brand or email list, you will have to start out small and slowly climb your way up the ladder. BE PATIENT.
Aside from our tips on how to have successful communication with email marketing, we would like to offer some quick tips for major email marketing “NO-NO’s” below.
5 Things NOT to Do with Email Marketing
And as always, remember that your email should bring value to your customers’ lives. Let them know that you are here for them as a resource, friend, and trusted business partner. Customers want to feel like they matter, so let them know that they are your most important customers by taking the time to stay engaged with them.
Need help developing a strategy to obtain and retain customers? Contact the marketing experts at Brand It today by emailing firstname.lastname@example.org or giving us a call at 419-363-2817.