Have you ever wondered what the best tactics are to increase your following on your social channels? Making sure that your marketing strategy and social media platforms are all consistent with your company’s branding is…
Understanding Instagram’s algorithm and what classifies as important content is crucial to building an effective social media marketing strategy. The Instagram algorithm ranks content based on captions and engagement metrics to distribute the best-suited content…
Even as things start to return to normal, there is still a lot of uncertainty about how you should market your business during a pandemic. You may be questioning how it will look to your…
One thing we have all learned over the last 7 weeks is that things are constantly changing and there are still a lot of unknowns for businesses. When will things return to “normal”? When will…
“Social media is difficult when you run a business. I was told that I need to post to nearly all of my social media platforms 5-10 times a day. How do I know how much…
If you’re on any given social media site (Facebook, Twitter, Instagram, etc), it doesn’t take long until you come across several social media abbreviations. Social media platforms are based upon short, to-the-point information – which…