We’re excited to announce that we’ve received another first place award for BEST OF Region VI through the National Agri-Marketing Association (NAMA). The Region VI first place award is for the work we produced for our client, Advanced Biological Marketing (ABM), in the three-dimensional Direct Mail for dealers, distributors, sales reps or others serving agribusiness category.
Award Winning “Party in a Box” Brings Celebration to Customers
The award-winning “Party in a Box” direct mail piece was developed – from concept to production to distribution – by our creative team for our client, ABM, who was celebrating their 20th anniversary of being in business when the COVID-19 pandemic hit.
Due to COVID regulations, ABM was unable to celebrate their 20th anniversary in-person with employees, customers and friends. Our team developed the unique and exciting concept of a “Party in a Box” – filled with all things fun and relevant to help celebrate their client’s milestone anniversary. The box was filled with everything from branded hats to confetti poppers to peanuts straight from Georgia using ABM’s own highly sought-after product. Paired with each item in the box was a handwritten message from ABM’s CEO, which had significant and heartfelt meaning, aiding in the celebrating of 20 years.
“This project gave us the opportunity to help a client of ours connect and bring extra joy to their own clients in 2020 – which felt like quite the blessing given the circumstances. ”- Twyla Hayes, Co-Founder and Creative Director at Brand It Marketing.
Honoring the Best in Agricultural Marketing Communications
The “BEST of NAMA” honors and awards the best of the best in agricultural marketing communications. All submissions to NAMA are evaluated for agricultural marketing effectiveness and creativity and are hand-selected by a panel of roughly 50 industry experts. The BEST OF NAMA competition originated in 1988 to honor outstanding work by NAMA members, while educating members of the agriculture industry and featuring top-of-the-line advertising. These awards have helped to raise the quality of the agricultural industry’s overall communication efforts throughout the years.
We will advance to compete at the National level for this award.