Mobile Responsive is likely a term that you hear used quite often when it comes to websites. Whether you hear it in passing, or someone in the IT or Marketing Department tells you “Our website MUST be mobile responsive”, you may find yourself wondering… “What does that even mean?”
Defining “Mobile Responsive”
A mobile responsive website means you are giving users an optimal viewing experience – otherwise known as an easy reading and navigation experience with a minimum of resizing, panning and scrolling. This “responsive” website design is built to allow users to view desktop webpages in response to the size screen they are using without any issues – whether it be a tablet, ipad, or phone.
3 Reasons You Need a Mobile Responsive Website
- User Experience – it’s all about the user experience! When someone comes to your website, their viewing experience should be as easy and seamless as possible. A well designed, built and mobile responsive website will aid in positive experience for any customer, and allow them to easily browse for information.
- Responsive Sites Improve SEO Rankings – Google recently announced that they will penalize any website that is not built with a mobile responsive design. Per Google, websites that are mobile responsive will perform better in search rankings – allowing more visitors to see your website come across their screen.
- Mobile Devices are on the Rise – We have continued to see the use of mobile devices rise each. Most websites are seeing half of their website traffic come from mobile devices. This means it is vital you have a website that is easy for your customers to navigate.
Help your customers help you by giving them a website they can easily browse and find information on, regardless of the device they are using.
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