The new year provides an opportunity to venture into new areas of growing your business. Maybe that “fresh start” is a logo refresh, an outlined marketing strategy or an updated website. Whatever the new year brings, we hope you allow the year 2021 to give you the opportunity to evaluate yourself, your products or your services and determine how you can best serve your customers.
If 2021 has shown us anything – it’s that now, more than ever, it’s important to have a strong online presence for your customers. Search Engine Optimization (SEO), when properly implemented, can play a key role in attracting new customers to your online platforms. When you take a closer look at how the 2020 global pandemic influenced the marketing industry, it’s apparent that SEO and online searches saw a monumental increase for businesses. While we have been living in an online-dominant world for the last 10+ years, we have continued to see increases in online searches year after year – 2020 proving to increase online visits from consumers even more so. What does this mean for businesses? It gives you an opportunity to build your online presence, expand your reach and drive online traffic + sales on your website.
Note – If you’re reading this article and unfamiliar with the term, SEO stands for search engine optimization, which is the practice of increasing quantity and quality of traffic to your website through organic search engine results. By using proper SEO methods, you can attract visitors to your website with a google search. In simple terms, SEO is the process of optimizing your online content so that a search engine will display it as a top result for searches of a certain keyword. A vast majority of online experiences begin with a search engine and nearly 75% of visitors start their searches on Google.
5 Key Opportunities for SEO in 2021
We encourage businesses to use the new year as a chance to impress users and improve your results on all search engines. While we share some of our top insight and recommendations for SEO in 2021, it’s important to remember that SEO and algorithms are constantly evolving – so make sure you are staying up-to-date on what’s working vs what’s not working for your business and online presence.