Twitter and what’s often referred to as ‘tweeting’ is about broadcasting daily short burst messages to the world. Twitter has 328 million monthly active users, which is why it’s important to determine if this is a platform your customers are on or not. With that many active MONTHLY users, if this is where your customers are, you HAVE to be there, too.
Remember, Twitter is QUICK, but it is still a great avenue for relationship building with your customers. In our last blog post we discussed basic Twitter terminology – since we know there is a LOT to this platform. Today, we will talk about 5 Tips for your business when using Twitter.
5 Tips for Businesses Using Twitter
- Consider your marketing voice and tone when approaching Twitter. Determine the following when thinking about your voice and the type of content you will be posting:
- Is your voice light-hearted and fun or confident and edgy? Relay that through your messaging.
- What kind of information is your audience expecting? Make sure that is the type of content you are delivering.
- For example, do they want weather updates, traffic alerts, trade-show information or generic relationship building communication?
- Keep your tweets and content short and sweet. Why? Because like we mentioned earlier, Twitter is QUICK and to the point.
- Use visuals in your Tweets. When Twitter first started, it wasn’t easy to access the images and videos users posted, but with the competitiveness of other social channels, they had to adjust and now visuals are not only allowed, but highly encouraged and thus are showing up directly in users’ feeds. These include:
- Photos and graphics
- Animated GIFs
- Videos – even LIVE
- You should always try to include visuals as much as possible, to encourage engagement.
- Incorporate relevant hashtags.
- Understand what hashtags your audience is using in relationship to your business. Use them to increase your reach, as long as it’s business appropriate and not riding the wave of pop-culture.
- You can create a hashtag unique for your business and use it in your marketing to help people find your company and the conversations around it. In fact, hashtags are a great way to use Twitter for customer service and support.
- Engage your audience by inviting them in the conversation – ask them to respond and engage with you. You can do this by incorporating various types of content throughout your Twitter marketing strategy. For example:
- Fill in the blank
- Ask questions
- Create polls
- Make sure to use relevant hashtags so these posts can be seen by the majority.
- Connect with retweets, replies, your followers and influencers in your industry.
- Interact with other accounts – whether responding to commentary or tagging them in your post.
- Engage and show the conversation if appropriate.
- “DM” or direct messaging is also a great place to take conversations that don’t need to be seen by the general public.
- Don’t forget that screen capturing exists. Whatever you post or communicate, whether it’s positive or negative feedback, is there for anyone to see. Even if you delete the post, anyone can take a screen shot and share their experience.
If you have questions on how YOU can best utilize Twitter for your business, shoot us an email at firstname.lastname@example.org. We would love to hear from you!