Google is recognized as one of the most popular search engines in the last two decades, but have you heard of search engine optimization (SEO)? Due to our ever-evolving digital world, marketers must repeatedly define and understand the best SEO practices. Plainly put, SEO is the technique that helps your website rank higher or become visible to people who are searching for a similar product or service. Most SEO success revolves around understanding the search algorithms that are used and utilizing a robust keyword list to do so.

Let’s Dive Deeper.

Brainstorming a SEO strategy. to successfully support your site’s SEO will help consumers find your business as a search result and drive traffic back to your website. There are many ways to improve the optimization of your website and its pages. By including elements such as a strategic title, image tags, keywords, and outbound links on your pages will drastically improve your site’s SEO. According to HubSpot, a successful SEO strategy pairs on-page strategies of intent-based keywords with off-page strategies of other websites’ inbound links.

Create a keyword list. A SEO keyword list is a set of words or phrases that your audience is predicted to search in hopes of discovering your site. To create a SEO keyword list, begin by jotting down any relevant information about your brand or industry – what words or phrases would you search if you were looking for your product or service?

Using Google Analytics. Pinpoint some of the words or phrases that account for a high amount of traffic to your website already. By using more specific keywords that directly relate to your brand, you can target customers with more tailored interests. Similarly, using more general keywords will target and reach as many people as possible. The downside to general keywords is the increase in competition and the possibility of appearing in unrelated searches.

Implement the keyword list into your SEO strategy. Your keyword list bridges the gap between what people are searching for and how your business can fulfill their needs. Creating a keyword list with words and phrases that are carefully curated for your brand will determine the amount of traffic to your site. Additionally, a keyword list that understands the target audience and the language that they use will drive even more traffic. It’s important to spend time brainstorming and developing a powerful keyword list to use in website copy, social media postings, and digital advertisements.

To ensure that your website is getting the proper traffic, establish a well-thought-out SEO strategy and robust keyword list. Need help? Let our experts help!