The days of spending your advertising budget on magazine and newspaper ads are over. Today, your cost-effective options include advertising through social channels and a little thing we call Google Ads. Google – you know, the search engine behemoth that you use to find restaurants near you, banana bread recipes, and the name of that song on the movie you just watched. What if we told you that you could advertise on Google — where everyone you know goes to get their questions answered in seconds? Well, you can, and the cost is more reasonable than you think.
Google Ads allows you to show your ads to the people who are more likely to be interested in your products and services. Better yet, Google Ads’ objective is to display your ads to the right customers, in the right place, and at the right time. Having the ability to reach customers with specific interests and demographics is Google Ads’ way of targeting your intended customers effectively. Targeting your ads can be based on keywords, location, age, gender, days/times, and on certain devices.
Google Ads also gives its users control over their advertisement costs. Although it’s already a much more cost-effective way to advertise, Google lets users choose how much they aim to spend per month, per day, and per ad, with no minimum required. With Google Ads, users can track and measure the success of their ads through their account’s dashboard data and statistics. By viewing the statistics monthly, it’s easier to navigate what type of ads perform well, where the ad redirects the user, and if increasing the budget on ads is beneficial. Investing in Google Ads is a low-cost way to reach a larger audience of customers.
As with Google Ads, companies can utilize their social media platforms to invest in paid advertisements through them. While posting on Facebook, Instagram, Twitter, and LinkedIn is a great use of free advertisements, investing a little bit into the paid features can bring in a greater ROI. For example, Facebook users can opt to create paid ad campaigns through Facebook’s Ads Manager. Businesses can spend just $50 on an ad about their products and services, let it run for 2 to 3 weeks, and view the results to see how it performed. If the ad performed well, the business would be more apt to spend extra time and money in the development of more ads and a strategy behind them. Not to mention, reviewing the statistics behind the ads and comparing numbers month to month could give a better insight into what to plan for future campaigns. Budgeting time and money into the creation of an ad on a social media platform that’s already being used is resourceful and effective.