Our new series – 10 minute marketing – will be focusing on tips for developing your overall brand. This will be a 4 week series that will cover different ways in which you, your business, and the community affect and play a role in the entirety of your brand.
Your brand is important. You have a brand even if it isn’t planned – this is something you will hear us say repeatedly. Branding is more than just a memorable logo. A strong brand represents people’s perception of your company, or in this case YOU as an individual. Today we are going to focus on steps to help you build your personal brand. Your personal brand is something that reflects your business, and your community. It’s one of the building blocks of establishing a positive brand experience.
Let’s take a minute and conduct a self-audit – what are your personal values? Your values drive your behavior, which will reveal your character. What we value as individuals is reflected in our lives and the decisions we make. Think about it; how we speak, how we conduct ourselves in business, how we treat friends, family and our peers are all a reflection of who we really are.
When you look in the mirror it reflects back at you. Your values, like the mirror, can only reflect back who you are. Begin with the end in mind. What do you see now? What do you want others to see? What changes in your behavior and actions do you need to make to accurately reflect your values? These are all great questions to ask yourself when going through that self-audit.
We have compiled a list of five questions to help you through a self-audit on your personal brand.
Am I living up to my core values and personal mission?
Without structure you can end up anywhere. I keep my own set of rules and guidelines to guide me. Then, I can evaluate whether I am following them or how deviation has led me astray.
Am I meeting the expectations I set for others around me?
It’s not my job to make everyone around me happy all the time, but disappointment is well within my control. I review my behavior to make sure I haven’t led people astray. I much prefer to under promise and over deliver whenever possible.
Am I using my talents fully?
There is no point in having gifts if you don’t use them. I have been blessed with the ability to identify useful patterns and share them through my writing. I recently expanded that activity because I reflected on my highest and best use.
Am I performing at my peak capacity?
I don’t believe that an energetic person should go all out all the time. Peak capacity includes getting an ample amount of downtime and rest so that you are delivering both in quantity and quality.
Am I on the path to my preferred future?
I strongly believe that I have a hand in my own destiny, even if I don’t have total control. I would rather that it happened with some aspect of design rather than total default. Even just thinking through who I wish to be in 10 years is helpful for making decisions that lead me down a preferred path.
Parting notes: Motivational speaker Jim Rohn famously said that we are the average of the five people we spend the most time with. Think about who those five people are in your life. If you don’t like the results, know that you can change at any time.