There have been numerous – and very extensive – studies performed exploring the effects that colors have on our mood and decision making. For example: The calming effects of blues The sense of urgency in…
“Does My Business Really Need a Logo?” It’s a question many people find themselves asking at the beginning of their new business venture. Your logo is more than just an image on your t-shirts, business cards, and…
A brand is the essence of your organization. Any organization, whether small business or large corporation, B2B or B2C, profit or nonprofit entity, is built upon the foundation of a brand. Simply put: a brand…