Best Practices When Using QR Codes in Marketing

QR codes are becoming increasingly popular, particularly among younger generations. This popular trend provides businesses across a variety of industries with the opportunity to reach consumers on a different level and easily access products or services they’re looking for – from nearly anywhere. With high-level tracking capabilities and ease-of-use, many businesses are gladly jumping on board and incorporating QR codes into their marketing and design strategies.

While QR code popularity continues to rise, it’s important to know the ins and outs of using QR codes so that you get the maximize return on your efforts. We’re sharing 5 tips for using QR codes below.

1. Quick or Cold.

For starters – do you know what QR stands for? The answer is Quick Response. A simple enough acronym, its definition is the reason why QR codes are so helpful in giving consumers resources in a timely manner. However, if your business thrives off personable and diligent service, QR codes might come off as cold and distant to your consumers. So, before you use QR codes, reflect on the message you want to send. Will the use of a QR code help or hurt you in the long run?

2. Decipher the Data.

Not only are QR codes helpful to the consumer, but they can also be helpful for you, the producer, or the supplier. QR codes are a digital resource, so they have the ability to generate analytical data that your company can use to its advantage. Monitoring your code’s performance is crucial for the growth of your business. After all, how can you improve your marketing strategy when you aren’t sure what’s working and what’s not?

3. Crystal Clear Codes.

The reason why a QR code is so accessible is that everyone can access it simply – through their smartphone’s camera. Therefore, when you go to design your QR code, make sure it’s sized appropriately and easy to read. There are seemingly unlimited ways to design a QR code: you can change its size, its link density, and even the color of its visible pixels. However, the more customized a QR code is, the harder it is for consumers to scan your code. Remember, not everyone has the latest technology, and it would be a shame for a potential consumer to be drawn away from your product or services because of a difficult QR code.

4. Mindful of Mobile Devices.

As we mentioned earlier, a QR code’s main functionality is through the user’s smartphone camera. With that in mind, when implementing QR codes into your business’s marketing strategy, make sure that your QR code isn’t being pushed out mainly through mobile devices. We find that QR codes work well in presentations, direct mail, print marketing, or even on a desktop browser.

5. Going for Goals.

QR codes are fun and interactive for consumers, but only when they are compliant with your company’s goals. Before implementing QR codes into your various streams of content, make sure that you have clear goals set in place.

Are you trying to drive people to your new website? Are you wanting to forward consumers directly to your email prompt? If these questions match your company’s goals, then QR codes are a great resource to utilize in your marketing strategy. All in all, QR codes are a trendy way to drive people to a landing page and accurately track the results. They provide contactless, direct, and timely interaction between the producer and the consumer. By keeping your company’s marketing goals in mind, tracking the data, and considering your consumer’s viewpoint, you can successfully implement QR codes into your marketing plans while watching your company reap the benefits.

Are you wanting to implement QR codes into your marketing practice, but are unsure how? Click here to set up a call with our team!

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