Google Analytics, one of the most popular analytics software, has reformed how we analyze a business’s success in achieving its online goals. Google’s free web analytics program allows companies to analyze their website’s metrics regarding its users and the inner workings of the site itself. To ensure that your online presence is successfully achieving its purpose, utilize Google Analytics’ in-depth website insights and details.
Since Google Analytics is free to all users, this allows you to spend your budget on other beneficial resources, while still obtaining valuable insights on your website’s performance. Another favorable feature of Google Analytics is the seamless integration with other programs and services. Google Ads and Hubspot are just a few of the systems that pair well with Google’s integration. If a company uses Hubspot as its marketing CRM or Google Ads as its advertising system, pulling information from these platforms is made even easier with Google Analytics.
Understanding your target demographics and the locations of your website’s viewers is one of the beginning steps of any good marketing strategy. The “Audience” section within Google Analytics shares a lot of pertinent information about your website’s visitors, including age, gender, devices, and locations. Age and gender can be especially helpful demographics when deciding if your website is marketing to the right audience. Additionally, “Location” identifies the physical location of the viewers and if your advertisements are hitting the right geographic areas.
In addition to demographic insights, Google Analytics’ “Overview” provides a summary of website metrics – such as users, pageviews, pages per session, and bounce rate. When comparing these analytics from month to month, you can see the return of updating your website, in the form of more pageviews, new users, and a decreased bounce rate. Furthermore, sections like “Acquisition” and “Behavior” highlight the site pages that attract the most traffic and the keywords used when searching for your company. To better understand how to optimize your website and its pages for your marketing plan, we recommend diving into the reports that Google Analytics provides.
Along with your website, a well-thought-out social media strategy is the key to online success. Google Analytics compiles data regarding the traffic that comes from specific social networks and summarizes the conversions per session from them. This report clarifies which social networks are performing the best with your audience and which ones aren’t. Through this report, businesses can ramp up their exposure on the social sites that aren’t working as well and see if next month’s report shows an increase in sessions. Within Google Analytics, there is a section that allows a company to set specific goals for their website viewers and their actions. Whether it’s a customer making a purchase, filling out a contact form, or signing up for a newsletter – this visitor just helped complete one of the goals that you’ve set, converting a visitor to a customer.
Google Analytics is a powerful tool that can advance your business’ metric and goal tracking. The system easily integrates with other tools and platforms, all while being completely free to use. It allows the user to understand the demographics and locations of its viewers while providing insight into the performance of social networks.
Interested in tracking the success of your website’s goals, but not sure where to start? Let our experts help!