Due to the rapid increase of detailed analytical data about consumer behavior, it’s becoming that much easier to target the picture-perfect customer. Companies can spend more time focusing on the people who are buying their product and less time on those who won’t. With the ease of targeting becoming more attainable to big and small businesses alike, it will without a doubt change the way that marketers analyze and create marketing strategies.

It can be said that the key to a good working relationship is transparency, and that’s no different than when it comes to company values. Consumers aren’t just looking for a product, they’re looking for a brand, and most importantly, a brand with values and a mission statement that aligns with their moral compass. One of the most important values that consumers are looking for today is sustainability. No matter what product or service your company is selling, consumers are always looking for a company that will focus on the future.

It’s no secret that short-form videos are all the rage these days – but it might be important for marketers to understand why this is the case. The short-form video craze that TikTok, Instagram, and other platforms promote has changed consumer viewing habits. The days of scrolling email campaigns and long-form videos are limited, because the attention spans of your consumer are shorter than ever before.